diff --git a/.changes/945.json b/.changes/945.json
new file mode 100644
index 000000000..b295c170a
--- /dev/null
+++ b/.changes/945.json
@@ -0,0 +1,5 @@
+{
+    "type": "fixed",
+    "description": "fix pre-build hook image naming with podman",
+    "issues": [944]
+}
diff --git a/src/docker/custom.rs b/src/docker/custom.rs
index 31e2df6db..cc6a0b2eb 100644
--- a/src/docker/custom.rs
+++ b/src/docker/custom.rs
@@ -9,7 +9,7 @@ use crate::{errors::*, file, CommandExt, ToUtf8};
 
 use super::{image_name, parse_docker_opts, path_hash};
 
-pub const CROSS_CUSTOM_DOCKERFILE_IMAGE_PREFIX: &str = "cross-custom-";
+pub const CROSS_CUSTOM_DOCKERFILE_IMAGE_PREFIX: &str = "localhost/cross-rs/cross-custom-";
 
 #[derive(Debug, PartialEq, Eq)]
 pub enum Dockerfile<'a> {