diff --git a/CHANGELOG.md b/CHANGELOG.md
index 9d39d11d87f..f8cfb722dd4 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -2,6 +2,7 @@
 
 ### Features
 - Added warning to nodes selector if nothing was matched ([#2115](https://github.com/fishtown-analytics/dbt/issues/2115), [#2343](https://github.com/fishtown-analytics/dbt/pull/2343))
+- Suport column descriptions for BigQuery models ([#2335](https://github.com/fishtown-analytics/dbt/issues/2335), [#2402](https://github.com/fishtown-analytics/dbt/pull/2402))
 
 ### Fixes
 - When tracking is disabled due to errors, do not reset the invocation ID ([#2398](https://github.com/fishtown-analytics/dbt/issues/2398), [#2400](https://github.com/fishtown-analytics/dbt/pull/2400))
diff --git a/core/dbt/context/providers.py b/core/dbt/context/providers.py
index 58ce2e0b306..820febbfc71 100644
--- a/core/dbt/context/providers.py
+++ b/core/dbt/context/providers.py
@@ -210,6 +210,12 @@ def require(self, name, validator=None):
     def get(self, name, validator=None, default=None):
         return ''
 
+    def persist_relation_docs(self) -> bool:
+        return False
+
+    def persist_column_docs(self) -> bool:
+        return False
+
 
 class RuntimeConfigObject(Config):
     def __init__(
@@ -249,6 +255,24 @@ def get(self, name, validator=None, default=None):
 
         return to_return
 
+    def persist_relation_docs(self) -> bool:
+        persist_docs = self.get('persist_docs', default={})
+        if not isinstance(persist_docs, dict):
+            raise_compiler_error(
+                f"Invalid value provided for 'persist_docs'. Expected dict "
+                f"but received {type(persist_docs)}")
+
+        return persist_docs.get('relation', False)
+
+    def persist_column_docs(self) -> bool:
+        persist_docs = self.get('persist_docs', default={})
+        if not isinstance(persist_docs, dict):
+            raise_compiler_error(
+                f"Invalid value provided for 'persist_docs'. Expected dict "
+                f"but received {type(persist_docs)}")
+
+        return persist_docs.get('columns', False)
+
 
 # `adapter` implementations
 class ParseDatabaseWrapper(BaseDatabaseWrapper):
diff --git a/core/dbt/include/global_project/macros/adapters/common.sql b/core/dbt/include/global_project/macros/adapters/common.sql
index 627d65b926c..36258c0ee4c 100644
--- a/core/dbt/include/global_project/macros/adapters/common.sql
+++ b/core/dbt/include/global_project/macros/adapters/common.sql
@@ -151,6 +151,19 @@
     'alter_relation_comment macro not implemented for adapter '+adapter.type()) }}
 {% endmacro %}
 
+{% macro persist_docs(relation, model, for_relation=true, for_columns=true) -%}
+  {{ return(adapter_macro('persist_docs', relation, model, for_relation, for_columns)) }}
+{% endmacro %}
+
+{% macro default__persist_docs(relation, model, for_relation, for_columns) -%}
+  {% if for_relation and config.persist_relation_docs() %}
+    {% do run_query(alter_relation_comment(relation, model.description)) %}
+  {% endif %}
+
+  {% if for_columns and config.persist_column_docs() %}
+    {% do run_query(alter_column_comment(relation, model.columns)) %}
+  {% endif %}
+{% endmacro %}
 
 
 
@@ -304,22 +317,3 @@
 {% macro set_sql_header(config) -%}
   {{ config.set('sql_header', caller()) }}
 {%- endmacro %}
-
-
-{%- macro set_relation_comment(relation) -%}
-  {%- set raw_persist_docs = config.get('persist_docs', {}) -%}
-  {%- set comment = get_relation_comment(raw_persist_docs, model) -%}
-  {%- if comment is not none -%}
-    {{ alter_relation_comment(relation, comment) }}
-  {%- endif -%}
-{%- endmacro -%}
-
-
-{%- macro set_column_comments(relation) -%}
-  {%- set raw_persist_docs = config.get('persist_docs', {}) -%}
-  {%- set column_dict = get_relation_column_comments(raw_persist_docs, model) -%}
-  {%- if column_dict is not none -%}
-    {{ alter_column_comment(relation, column_dict) }}
-  {%- endif -%}
-{%- endmacro -%}
-
diff --git a/core/dbt/include/global_project/macros/etc/get_relation_comment.sql b/core/dbt/include/global_project/macros/etc/get_relation_comment.sql
deleted file mode 100644
index b3291b01a3a..00000000000
--- a/core/dbt/include/global_project/macros/etc/get_relation_comment.sql
+++ /dev/null
@@ -1,29 +0,0 @@
-{% macro get_relation_comment(persist_docs, model) %}
-
-  {%- if persist_docs is not mapping -%}
-    {{ exceptions.raise_compiler_error("Invalid value provided for 'persist_docs'. Expected dict but got value: " ~ persist_docs) }}
-  {% endif %}
-
-  {% if persist_docs.get('relation', false) %}
-    {{ return(model.description) }}
-  {%- else -%}
-    {{ return(none) }}
-  {% endif %}
-
-{% endmacro %}
-
-
-{% macro get_relation_column_comments(persist_docs, model) %}
-
-  {%- if persist_docs is not mapping -%}
-    {{ exceptions.raise_compiler_error("Invalid value provided for 'persist_docs'. Expected dict but got value: " ~ persist_docs) }}
-  {% endif %}
-
-  {% if persist_docs.get('columns', false) and model.columns|length != 0 %}
-    {{ return(model.columns) }}
-  {%- else -%}
-    {{ return(none) }}
-  {% endif %}
-
-{% endmacro %}
-
diff --git a/core/dbt/include/global_project/macros/materializations/incremental/incremental.sql b/core/dbt/include/global_project/macros/materializations/incremental/incremental.sql
index e185d8205d8..ef304ad1796 100644
--- a/core/dbt/include/global_project/macros/materializations/incremental/incremental.sql
+++ b/core/dbt/include/global_project/macros/materializations/incremental/incremental.sql
@@ -38,6 +38,8 @@
       {{ build_sql }}
   {% endcall %}
 
+  {% do persist_docs(target_relation, model) %}
+
   {{ run_hooks(post_hooks, inside_transaction=True) }}
 
   -- `COMMIT` happens here
diff --git a/core/dbt/include/global_project/macros/materializations/seed/seed.sql b/core/dbt/include/global_project/macros/materializations/seed/seed.sql
index 3b3c3d883f2..490ca1457d1 100644
--- a/core/dbt/include/global_project/macros/materializations/seed/seed.sql
+++ b/core/dbt/include/global_project/macros/materializations/seed/seed.sql
@@ -139,6 +139,9 @@
     {{ sql }}
   {% endcall %}
 
+  {% set target_relation = this.incorporate(type='table') %}
+  {% do persist_docs(target_relation, model) %}
+
   {{ run_hooks(post_hooks, inside_transaction=True) }}
 
   -- `COMMIT` happens here
@@ -146,7 +149,6 @@
 
   {{ run_hooks(post_hooks, inside_transaction=False) }}
 
-  {% set target_relation = this.incorporate(type='table') %}
   {{ return({'relations': [target_relation]}) }}
 
 {% endmaterialization %}
diff --git a/core/dbt/include/global_project/macros/materializations/snapshot/snapshot.sql b/core/dbt/include/global_project/macros/materializations/snapshot/snapshot.sql
index b5bf44f00e9..0342ffa6a61 100644
--- a/core/dbt/include/global_project/macros/materializations/snapshot/snapshot.sql
+++ b/core/dbt/include/global_project/macros/materializations/snapshot/snapshot.sql
@@ -228,6 +228,8 @@
       {{ final_sql }}
   {% endcall %}
 
+  {% do persist_docs(target_relation, model) %}
+
   {{ run_hooks(post_hooks, inside_transaction=True) }}
 
   {{ adapter.commit() }}
diff --git a/core/dbt/include/global_project/macros/materializations/table/table.sql b/core/dbt/include/global_project/macros/materializations/table/table.sql
index 086a04365bd..f0588fe724f 100644
--- a/core/dbt/include/global_project/macros/materializations/table/table.sql
+++ b/core/dbt/include/global_project/macros/materializations/table/table.sql
@@ -49,6 +49,8 @@
 
   {{ run_hooks(post_hooks, inside_transaction=True) }}
 
+  {% do persist_docs(target_relation, model) %}
+
   -- `COMMIT` happens here
   {{ adapter.commit() }}
 
diff --git a/core/dbt/include/global_project/macros/materializations/view/view.sql b/core/dbt/include/global_project/macros/materializations/view/view.sql
index 4172cc14f47..8901d3181fc 100644
--- a/core/dbt/include/global_project/macros/materializations/view/view.sql
+++ b/core/dbt/include/global_project/macros/materializations/view/view.sql
@@ -51,6 +51,8 @@
   {% endif %}
   {{ adapter.rename_relation(intermediate_relation, target_relation) }}
 
+  {% do persist_docs(target_relation, model) %}
+
   {{ run_hooks(post_hooks, inside_transaction=True) }}
 
   {{ adapter.commit() }}
diff --git a/plugins/bigquery/dbt/adapters/bigquery/impl.py b/plugins/bigquery/dbt/adapters/bigquery/impl.py
index a11af60b72a..eb8083390b4 100644
--- a/plugins/bigquery/dbt/adapters/bigquery/impl.py
+++ b/plugins/bigquery/dbt/adapters/bigquery/impl.py
@@ -28,8 +28,20 @@
 import google.cloud.exceptions
 import google.cloud.bigquery
 
+from google.cloud.bigquery import SchemaField
+
 import time
 import agate
+import json
+
+
+def sql_escape(string):
+    if not isinstance(string, str):
+        dbt.exceptions.raise_compiler_exception(
+            f'cannot escape a non-string: {string}'
+        )
+
+    return json.dumps(string)[1:-1]
 
 
 @dataclass
@@ -320,16 +332,14 @@ def _get_dbt_columns_from_bq_table(self, table) -> List[BigQueryColumn]:
 
     def _agate_to_schema(
         self, agate_table: agate.Table, column_override: Dict[str, str]
-    ) -> List[google.cloud.bigquery.SchemaField]:
+    ) -> List[SchemaField]:
         """Convert agate.Table with column names to a list of bigquery schemas.
         """
         bq_schema = []
         for idx, col_name in enumerate(agate_table.column_names):
             inferred_type = self.convert_agate_type(agate_table, idx)
             type_ = column_override.get(col_name, inferred_type)
-            bq_schema.append(
-                google.cloud.bigquery.SchemaField(col_name, type_)
-            )
+            bq_schema.append(SchemaField(col_name, type_))
         return bq_schema
 
     def _materialize_as_view(self, model: Dict[str, Any]) -> str:
@@ -545,6 +555,33 @@ def parse_partition_by(
         """
         return PartitionConfig.parse(raw_partition_by)
 
+    def get_table_ref_from_relation(self, conn, relation):
+        return self.connections.table_ref(relation.database,
+                                          relation.schema,
+                                          relation.identifier,
+                                          conn)
+
+    @available.parse_none
+    def update_column_descriptions(self, relation, columns):
+        if len(columns) == 0:
+            return
+
+        conn = self.connections.get_thread_connection()
+        table_ref = self.get_table_ref_from_relation(conn, relation)
+        table = conn.handle.get_table(table_ref)
+
+        new_schema = []
+        for column in table.schema:
+            if column.name in columns:
+                column_config = columns[column.name]
+                column_dict = column.to_api_repr()
+                column_dict['description'] = column_config.get('description')
+                column = SchemaField.from_api_repr(column_dict)
+            new_schema.append(column)
+
+        new_table = google.cloud.bigquery.Table(table_ref, schema=new_schema)
+        conn.handle.update_table(new_table, ['schema'])
+
     @available.parse_none
     def alter_table_add_columns(self, relation, columns):
 
@@ -614,3 +651,25 @@ def _get_cache_schemas(
                     .format(database, candidate.schema)
                 )
         return result
+
+    @available.parse(lambda *a, **k: {})
+    def get_table_options(
+        self, config: Dict[str, Any], node: Dict[str, Any], temporary: bool
+    ) -> Dict[str, Any]:
+        opts = {}
+        if temporary:
+            expiration = 'TIMESTAMP_ADD(CURRENT_TIMESTAMP(), INTERVAL 12 hour)'
+            opts['expiration_timestamp'] = expiration
+
+        if config.persist_relation_docs() and 'description' in node:
+            description = sql_escape(node['description'])
+            opts['description'] = '"""{}"""'.format(description)
+
+        if config.get('kms_key_name') is not None:
+            opts['kms_key_name'] = "'{}'".format(config.get('kms_key_name'))
+
+        if config.get('labels'):
+            labels = config.get('labels', {})
+            opts['labels'] = list(labels.items())
+
+        return opts
diff --git a/plugins/bigquery/dbt/include/bigquery/macros/adapters.sql b/plugins/bigquery/dbt/include/bigquery/macros/adapters.sql
index 78549c4d086..1502ece807e 100644
--- a/plugins/bigquery/dbt/include/bigquery/macros/adapters.sql
+++ b/plugins/bigquery/dbt/include/bigquery/macros/adapters.sql
@@ -28,34 +28,8 @@
 {%- endmacro -%}
 
 
-{%- macro bigquery_escape_comment(comment) -%}
-  {%- if comment is not string -%}
-    {%- do exceptions.raise_compiler_exception('cannot escape a non-string: ' ~ comment) -%}
-  {%- endif -%}
-  {%- do return((comment | tojson)[1:-1]) -%}
-{%- endmacro -%}
-
-
-{% macro bigquery_table_options(persist_docs, temporary, kms_key_name, labels) %}
-  {% set opts = {} -%}
-
-  {%- set description = get_relation_comment(persist_docs, model) -%}
-  {%- if description is not none -%}
-    {%- do opts.update({'description': "'" ~ bigquery_escape_comment(description) ~ "'"}) -%}
-  {%- endif -%}
-  {%- if temporary -%}
-    {% do opts.update({'expiration_timestamp': 'TIMESTAMP_ADD(CURRENT_TIMESTAMP(), INTERVAL 12 hour)'}) %}
-  {%- endif -%}
-  {%- if kms_key_name -%}
-    {%- do opts.update({'kms_key_name': "'" ~ kms_key_name ~ "'"}) -%}
-  {%- endif -%}
-  {%- if labels -%}
-    {%- set label_list = [] -%}
-    {%- for label, value in labels.items() -%}
-      {%- do label_list.append((label, value)) -%}
-    {%- endfor -%}
-    {%- do opts.update({'labels': label_list}) -%}
-  {%- endif -%}
+{% macro bigquery_table_options(config, node, temporary) %}
+  {% set opts = adapter.get_table_options(config, node, temporary) %}
 
   {% set options -%}
     OPTIONS({% for opt_key, opt_val in opts.items() %}
@@ -68,9 +42,6 @@
 {% macro bigquery__create_table_as(temporary, relation, sql) -%}
   {%- set raw_partition_by = config.get('partition_by', none) -%}
   {%- set raw_cluster_by = config.get('cluster_by', none) -%}
-  {%- set raw_persist_docs = config.get('persist_docs', {}) -%}
-  {%- set raw_kms_key_name = config.get('kms_key_name', none) -%}
-  {%- set raw_labels = config.get('labels', {}) -%}
   {%- set sql_header = config.get('sql_header', none) -%}
 
   {%- set partition_config = adapter.parse_partition_by(raw_partition_by) -%}
@@ -80,12 +51,7 @@
   create or replace table {{ relation }}
   {{ partition_by(partition_config) }}
   {{ cluster_by(raw_cluster_by) }}
-  {{ bigquery_table_options(
-      persist_docs=raw_persist_docs,
-      temporary=temporary,
-      kms_key_name=raw_kms_key_name,
-      labels=raw_labels
-  ) }}
+  {{ bigquery_table_options(config, model, temporary) }}
   as (
     {{ sql }}
   );
@@ -93,14 +59,12 @@
 {%- endmacro -%}
 
 {% macro bigquery__create_view_as(relation, sql) -%}
-  {%- set raw_persist_docs = config.get('persist_docs', {}) -%}
-  {%- set raw_labels = config.get('labels', []) -%}
   {%- set sql_header = config.get('sql_header', none) -%}
 
   {{ sql_header if sql_header is not none }}
 
   create or replace view {{ relation }}
-  {{ bigquery_table_options(persist_docs=raw_persist_docs, temporary=false, labels=raw_labels) }}
+  {{ bigquery_table_options(config, model, temporary=false) }}
   as (
     {{ sql }}
   );
@@ -149,3 +113,14 @@
 {% macro bigquery__check_schema_exists(information_schema, schema) %}
   {{ return(adapter.check_schema_exists(information_schema.database, schema)) }}
 {% endmacro %}
+
+{#-- relation-level macro is not implemented. This is handled in the CTAs statement #}
+{% macro bigquery__persist_docs(relation, model, for_relation, for_columns) -%}
+  {% if for_columns and config.persist_column_docs() %}
+    {% do alter_column_comment(relation, model.columns) %}
+  {% endif %}
+{% endmacro %}
+
+{% macro bigquery__alter_column_comment(relation, column_dict) -%}
+  {% do adapter.update_column_descriptions(relation, column_dict) %}
+{% endmacro %}
diff --git a/plugins/bigquery/dbt/include/bigquery/macros/materializations/incremental.sql b/plugins/bigquery/dbt/include/bigquery/macros/materializations/incremental.sql
index 6aabf8d7521..28ceedebc77 100644
--- a/plugins/bigquery/dbt/include/bigquery/macros/materializations/incremental.sql
+++ b/plugins/bigquery/dbt/include/bigquery/macros/materializations/incremental.sql
@@ -155,6 +155,10 @@
 
   {{ run_hooks(post_hooks) }}
 
+  {% set target_relation = this.incorporate(type='table') %}
+
+  {% do persist_docs(target_relation, model) %}
+
   {{ return({'relations': [target_relation]}) }}
 
 {%- endmaterialization %}
diff --git a/plugins/bigquery/dbt/include/bigquery/macros/materializations/table.sql b/plugins/bigquery/dbt/include/bigquery/macros/materializations/table.sql
index ea9b7e4d39c..cbb97ea4ec7 100644
--- a/plugins/bigquery/dbt/include/bigquery/macros/materializations/table.sql
+++ b/plugins/bigquery/dbt/include/bigquery/macros/materializations/table.sql
@@ -77,6 +77,8 @@
 
   {{ run_hooks(post_hooks) }}
 
+  {% do persist_docs(target_relation, model) %}
+
   {{ return({'relations': [target_relation]}) }}
 
 {% endmaterialization %}
diff --git a/plugins/bigquery/dbt/include/bigquery/macros/materializations/view.sql b/plugins/bigquery/dbt/include/bigquery/macros/materializations/view.sql
index 04cac1c1c06..3e43abfcf68 100644
--- a/plugins/bigquery/dbt/include/bigquery/macros/materializations/view.sql
+++ b/plugins/bigquery/dbt/include/bigquery/macros/materializations/view.sql
@@ -9,5 +9,11 @@
 
 
 {% materialization view, adapter='bigquery' -%}
-    {{ return(create_or_replace_view(run_outside_transaction_hooks=False)) }}
+    {% set to_return = create_or_replace_view(run_outside_transaction_hooks=False) %}
+
+    {% set target_relation = this.incorporate(type='view') %}
+    {% do persist_docs(target_relation, model) %}
+
+    {% do return(to_return) %}
+
 {%- endmaterialization %}
diff --git a/plugins/postgres/dbt/include/postgres/macros/adapters.sql b/plugins/postgres/dbt/include/postgres/macros/adapters.sql
index 54bb1e13410..52b40edaa24 100644
--- a/plugins/postgres/dbt/include/postgres/macros/adapters.sql
+++ b/plugins/postgres/dbt/include/postgres/macros/adapters.sql
@@ -12,20 +12,8 @@
   as (
     {{ sql }}
   );
-
-  {% set relation = relation.incorporate(type='table') %}
-  {{ set_relation_comment(relation) }}
-  {{ set_column_comments(relation) }}
 {%- endmacro %}
 
-
-{% macro postgres__create_view_as(relation, sql) %}
-  {{ default__create_view_as(relation, sql) }}
-  {%- set relation = relation.incorporate(type='view') -%}
-  {{ set_relation_comment(relation) }}
-  {{ set_column_comments(relation) }}
-{% endmacro %}
-
 {% macro postgres__create_schema(database_name, schema_name) -%}
   {% if database_name -%}
     {{ adapter.verify_database(database_name) }}
@@ -142,16 +130,16 @@
 
 {#
   By using dollar-quoting like this, users can embed anything they want into their comments
-  (including nested dollar-quoting), as long as they don't use this exact dollar-quoting
+  (including nested dollar-quoting), as long as they do not use this exact dollar-quoting
   label. It would be nice to just pick a new one but eventually you do have to give up.
 #}
 {% macro postgres_escape_comment(comment) -%}
   {% if comment is not string %}
-    {% do exceptions.raise_compiler_exception('cannot escape a non-string: ' ~ comment) %}
+    {% do exceptions.raise_compiler_error('cannot escape a non-string: ' ~ comment) %}
   {% endif %}
   {%- set magic = '$dbt_comment_literal_block$' -%}
   {%- if magic in comment -%}
-    {%- do exceptions.raise_compiler_exception('The string ' ~ magic ~ ' is not allowed in comments.') -%}
+    {%- do exceptions.raise_compiler_error('The string ' ~ magic ~ ' is not allowed in comments.') -%}
   {%- endif -%}
   {{ magic }}{{ comment }}{{ magic }}
 {%- endmacro %}
diff --git a/plugins/redshift/dbt/include/redshift/macros/adapters.sql b/plugins/redshift/dbt/include/redshift/macros/adapters.sql
index beace1e0294..e1b359873d8 100644
--- a/plugins/redshift/dbt/include/redshift/macros/adapters.sql
+++ b/plugins/redshift/dbt/include/redshift/macros/adapters.sql
@@ -49,10 +49,6 @@
   as (
     {{ sql }}
   );
-
-  {% set relation = relation.incorporate(type='table') %}
-  {{ set_relation_comment(relation) }}
-  {{ set_column_comments(relation) }}
 {%- endmacro %}
 
 
@@ -67,16 +63,6 @@
   create view {{ relation }} as (
     {{ sql }}
   ) {{ bind_qualifier }};
-
-  {#
-    For late-binding views, it's possible to set comments on the view (though they don't seem to end up anywhere).
-    Unfortunately, setting comments on columns just results in an error.
-  #}
-  {% set relation = relation.incorporate(type='view') %}
-  {{ set_relation_comment(relation) }}
-  {% if binding %}
-    {{ set_column_comments(relation) }}
-  {% endif %}
 {% endmacro %}
 
 
@@ -205,6 +191,19 @@
 {% endmacro %}
 
 
+{% macro redshift__persist_docs(relation, model, for_relation, for_columns) -%}
+  {% if for_relation and config.persist_relation_docs() %}
+    {% do run_query(alter_relation_comment(relation, model.description)) %}
+  {% endif %}
+
+  {# Override: do not set column comments for LBVs #}
+  {% set is_lbv = config.get('materialized') == 'view' and config.get('bind') == false %}
+  {% if for_columns and config.persist_column_docs() and not is_lbv %}
+    {% do run_query(alter_column_comment(relation, model.columns)) %}
+  {% endif %}
+{% endmacro %}
+
+
 {% macro redshift__alter_relation_comment(relation, comment) %}
   {% do return(postgres__alter_relation_comment(relation, comment)) %}
 {% endmacro %}
diff --git a/plugins/snowflake/dbt/include/snowflake/macros/adapters.sql b/plugins/snowflake/dbt/include/snowflake/macros/adapters.sql
index 8187a9e0cb2..57eab7daf9e 100644
--- a/plugins/snowflake/dbt/include/snowflake/macros/adapters.sql
+++ b/plugins/snowflake/dbt/include/snowflake/macros/adapters.sql
@@ -3,9 +3,6 @@
   {%- set cluster_by_keys = config.get('cluster_by', default=none) -%}
   {%- set enable_automatic_clustering = config.get('automatic_clustering', default=false) -%}
   {%- set copy_grants = config.get('copy_grants', default=false) -%}
-  {%- set raw_persist_docs = config.get('persist_docs', {}) -%}
-  {%- set relation_comment = get_relation_comment(raw_persist_docs, model) -%}
-  {%- set column_comment = get_relation_column_comments(raw_persist_docs, model) -%}
 
   {%- if cluster_by_keys is not none and cluster_by_keys is string -%}
     {%- set cluster_by_keys = [cluster_by_keys] -%}
@@ -39,25 +36,12 @@
     {% if enable_automatic_clustering and cluster_by_string is not none and not temporary  -%}
       alter table {{relation}} resume recluster;
     {%- endif -%}
-    -- add in comments
-
-    {% set relation = relation.incorporate(type='table') %}
-    {% if relation_comment is not none -%}
-      {{ alter_relation_comment(relation, relation_comment) }}
-    {%- endif -%}
-
-    {% if column_comment is not none -%}
-      {{ alter_column_comment(relation, column_comment) }}
-    {%- endif -%}
-
 {% endmacro %}
 
 {% macro snowflake__create_view_as(relation, sql) -%}
   {%- set secure = config.get('secure', default=false) -%}
   {%- set copy_grants = config.get('copy_grants', default=false) -%}
   {%- set sql_header = config.get('sql_header', none) -%}
-  {%- set raw_persist_docs = config.get('persist_docs', {}) -%}
-  {%- set relation_comment = get_relation_comment(raw_persist_docs, model) -%}
 
   {{ sql_header if sql_header is not none }}
   create or replace {% if secure -%}
@@ -65,12 +49,6 @@
   {%- endif %} view {{ relation }} {% if copy_grants -%} copy grants {%- endif %} as (
     {{ sql }}
   );
-
-  {%- set relation = relation.incorporate(type='view') -%}
-  {% if relation_comment is not none -%}
-    {{ alter_relation_comment(relation, relation_comment) }}
-  {%- endif -%}
-
 {% endmacro %}
 
 {% macro snowflake__get_columns_in_relation(relation) -%}
@@ -184,7 +162,3 @@
         {{ column_name }} COMMENT $${{ column_dict[column_name]['description'] | replace('$', '[$]') }}$$ {{ ',' if not loop.last else ';' }}
     {% endfor %}
 {% endmacro %}
-
-
-
-
diff --git a/plugins/snowflake/dbt/include/snowflake/macros/materializations/incremental.sql b/plugins/snowflake/dbt/include/snowflake/macros/materializations/incremental.sql
index 92836ec0557..cdb660b0990 100644
--- a/plugins/snowflake/dbt/include/snowflake/macros/materializations/incremental.sql
+++ b/plugins/snowflake/dbt/include/snowflake/macros/materializations/incremental.sql
@@ -71,6 +71,9 @@
 
   {{ run_hooks(post_hooks, inside_transaction=False) }}
 
+  {% set target_relation = target_relation.incorporate(type='table') %}
+  {% do persist_docs(target_relation, model) %}
+
   {{ return({'relations': [target_relation]}) }}
 
 {%- endmaterialization %}
diff --git a/plugins/snowflake/dbt/include/snowflake/macros/materializations/table.sql b/plugins/snowflake/dbt/include/snowflake/macros/materializations/table.sql
index fdda238120c..84d78781864 100644
--- a/plugins/snowflake/dbt/include/snowflake/macros/materializations/table.sql
+++ b/plugins/snowflake/dbt/include/snowflake/macros/materializations/table.sql
@@ -30,6 +30,8 @@
 
   {{ run_hooks(post_hooks, inside_transaction=False) }}
 
+  {% do persist_docs(target_relation, model) %}
+
   {{ return({'relations': [target_relation]}) }}
 
 {% endmaterialization %}
diff --git a/plugins/snowflake/dbt/include/snowflake/macros/materializations/view.sql b/plugins/snowflake/dbt/include/snowflake/macros/materializations/view.sql
index 6515bd3e5fc..700bb3807bf 100644
--- a/plugins/snowflake/dbt/include/snowflake/macros/materializations/view.sql
+++ b/plugins/snowflake/dbt/include/snowflake/macros/materializations/view.sql
@@ -1,3 +1,9 @@
 {% materialization view, adapter='snowflake' -%}
-    {{ return(create_or_replace_view()) }}
+    {% set to_return = create_or_replace_view() %}
+
+    {% set target_relation = this.incorporate(type='view') %}
+    {% do persist_docs(target_relation, model, for_columns=false) %}
+
+    {% do return(to_return) %}
+
 {%- endmaterialization %}
diff --git a/test/integration/060_persist_docs_tests/test_persist_docs.py b/test/integration/060_persist_docs_tests/test_persist_docs.py
index f5890741c5f..3dd9f0da140 100644
--- a/test/integration/060_persist_docs_tests/test_persist_docs.py
+++ b/test/integration/060_persist_docs_tests/test_persist_docs.py
@@ -122,3 +122,30 @@ def test_redshift_late_binding_view(self):
 
         view_node = catalog_data['nodes']['model.test.view_model']
         self._assert_has_view_comments(view_node, False, False)
+
+
+class TestPersistDocsSimple(BasePersistDocsTest):
+    @property
+    def project_config(self):
+        return {
+            'config-version': 2,
+            'models': {
+                'test': {
+                    '+persist_docs': {
+                        "relation": True,
+                        "columns": True,
+                    },
+                    'view_model': {
+                        'bind': False,
+                    }
+                }
+            }
+        }
+
+    @use_profile('snowflake')
+    def test_snowflake_persist_docs(self):
+        self.run_dbt()
+
+    @use_profile('bigquery')
+    def test_bigquery_persist_docs(self):
+        self.run_dbt()