diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 17acccf4..69b78076 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -130,3 +130,25 @@ jobs:
           fi
         name: Check protobuf files match
         if: ${{ matrix.python-version == '3.12' && matrix.extension == 'skip_cython' && matrix.os == 'ubuntu-latest' }}
+
+  benchmarks:
+    name: Run benchmarks
+    runs-on: ubuntu-latest
+    steps:
+      - uses: actions/checkout@v4
+      - uses: actions/setup-python@v5
+        with:
+          python-version: "3.12"
+      - name: Set up Python environment (cython)
+        if: ${{ matrix.extension == 'use_cython' }}
+        env:
+            REQUIRE_CYTHON: 1
+          shell: bash
+          run: |
+            pip3 install -r requirements.txt -r requirements_test.txt
+            pip3 install -e .
+      - name: Run benchmarks
+        uses: CodSpeedHQ/action@v3
+        with:
+          token: ${{ secrets.CODSPEED_TOKEN }}
+          run: pytest tests/ --codspeed
diff --git a/requirements_test.txt b/requirements_test.txt
index fc250526..72da62f6 100644
--- a/requirements_test.txt
+++ b/requirements_test.txt
@@ -6,4 +6,5 @@ mypy==1.11.2
 types-protobuf==5.28.0.20240924
 pytest>=6.2.4,<9
 pytest-asyncio==0.24.0
+pytest-codspeed==2.2.1
 pytest-cov>=4.1.0
diff --git a/tests/test_ble_benchmarks.py b/tests/test_ble_benchmarks.py
new file mode 100644
index 00000000..346a5fdf
--- /dev/null
+++ b/tests/test_ble_benchmarks.py
@@ -0,0 +1,102 @@
+"""Benchmarks."""
+
+from functools import partial
+
+from pytest_codspeed import BenchmarkFixture  # type: ignore[import-untyped]
+
+from aioesphomeapi import APIConnection
+from aioesphomeapi._frame_helper import APIPlaintextFrameHelper
+from aioesphomeapi._frame_helper.plain_text import _cached_varuint_to_bytes
+from aioesphomeapi.api_pb2 import (
+    BluetoothLERawAdvertisement,
+    BluetoothLERawAdvertisementsResponse,
+)
+from aioesphomeapi.client import APIClient
+
+
+def test_raw_ble_plain_text_with_callback(benchmark: BenchmarkFixture) -> None:
+    """Benchmark raw BLE plaintext with callback."""
+
+    class MockConnection(APIConnection):
+        pass
+
+    client = APIClient("fake.address", 6052, None)
+    connection = MockConnection(
+        client._params, lambda expected_disconnect: None, False, None
+    )
+
+    process_incoming_msg = partial(
+        connection.process_packet,
+        93,
+        b'\n$\x08\xe3\x8a\x83\xad\x9c\xa3\x1d\x10\xbd\x01\x18\x01"\x15\x02\x01\x1a'
+        b"\x02\n\x06\x0e\xffL\x00\x0f\x05\x90\x00\xb5B\x9c\x10\x02)\x04\n!"
+        b'\x08\x9e\x9a\xb1\xfc\x9e\x890\x10\xbf\x01"\x14\x02\x01\x06\x10\xff\xa9\x0b'
+        b"\x01\x05\x00\x0b\x04\x18\n\x1cM\x8c\xefI\xc0\n.\x08\x9f\x89\x85\xe6"
+        b'\xf3\xe8\x17\x10\x8d\x01\x18\x01"\x1f\x02\x01\x02\x14\xff\xa7'
+        b"\x05\x06\x00\x12 %\x00\xca\x00\x00\x08\x00\x00\x00\x00\x00\x00\x00\x02\n"
+        b'\x0f\x03\x03\x07\xfe\n\x1f\x08\x9e\xbf\xb5\x87\x98\xce7\x10_\x18\x01"'
+        b"\x11\x02\x01\x06\r\xffi\t\xdeq\x80\xed_\x9e\x0bC\x08 \n \x08\xc6\x8a\xa9"
+        b'\xed\xb9\xc4>\x10\xab\x01\x18\x01"\x11\x02\x01\x06\x07\xff\t\x04\x8c\x01'
+        b'a\x01\x05\tRZSS\n \x08\xd7\xc6\xe8\xe8\x91\xb85\x10\xa5\x01\x18\x01"'
+        b"\x11\x02\x01\x06\x07\xff\t\x04\x8c\x01`\x01\x05\tRZSS\n-\x08\xca\xb0\x91"
+        b'\xf4\xbc\xe6<\x10}\x18\x01"\x1f\x02\x01\x04\x03\x03\x07\xfe\x14\xff\xa7'
+        b"\x05\x06\x00\x12 %\x00\xca\x00\x00\x08\x00\x00\x00\x00\x00\x00\x00\x02\n"
+        b'\x00\n)\x08\xf9\xdd\x95\xac\xb9\x95\r\x10\x87\x01"\x1c\x02\x01\x06\x03'
+        b"\x03\x12\x18\x10\tLOOKin_98F330B4\x03\x19\xc1\x03",
+    )
+
+    def on_advertisements(msgs: list[BluetoothLERawAdvertisement]):
+        """Callback for advertisements."""
+
+    connection.add_message_callback(
+        on_advertisements,
+        (BluetoothLERawAdvertisementsResponse,),
+    )
+
+    benchmark(process_incoming_msg)
+
+
+def test_raw_ble_plain_text(benchmark: BenchmarkFixture) -> None:
+    """Benchmark raw BLE plaintext."""
+    adv = BluetoothLERawAdvertisementsResponse()
+    fake_adv = BluetoothLERawAdvertisement(
+        address=1,
+        rssi=-86,
+        address_type=2,
+        data=(
+            b"6c04010134000000e25389019500000001016f00250000002f6f72672f626c75"
+            b"657a2f686369302f64656c04010134000000e25389019500000001016f002500"
+            b"00002f6f72672f626c75657a2f686369302f6465"
+        ),
+    )
+    for i in range(5):
+        adv.advertisements.append(fake_adv)
+
+    type_ = 93
+    data = adv.SerializeToString()
+    data = (
+        b"\0"
+        + _cached_varuint_to_bytes(len(data))
+        + _cached_varuint_to_bytes(type_)
+        + data
+    )
+
+    class MockConnection(APIConnection):
+        def __init__(self, *args, **kwargs):
+            pass
+
+        def process_packet(self, type_: int, data: bytes):
+            pass
+
+        def report_fatal_error(self, exc: Exception):
+            raise exc
+
+    connection = MockConnection()
+
+    helper = APIPlaintextFrameHelper(
+        connection=connection, client_info="my client", log_name="test"
+    )
+
+    process_incoming_msg = partial(helper.data_received, data)
+
+    benchmark(process_incoming_msg)