diff --git a/src/factory.ts b/src/factory.ts
index 60021e963..488272314 100644
--- a/src/factory.ts
+++ b/src/factory.ts
@@ -85,7 +85,6 @@ const releasers: Releasers = {
   'php-yoshi': options => new PHPYoshi(options),
   python: options => new Python(options),
   rust: options => new Rust(options),
-  simple: options => new Simple(options),
   'terraform-module': options => new TerraformModule(options),
   helm: options => new Helm(options),
   elixir: options => new Elixir(options),
@@ -177,6 +176,12 @@ export async function buildStrategy(
         versioningStrategy: new ServicePackVersioningStrategy(),
       });
     }
+    case 'simple': {
+      return new Simple({
+        ...strategyOptions,
+        versionFile: options.versionFile,
+      });
+    }
     default: {
       const builder = releasers[options.releaseType];
       if (builder) {
diff --git a/src/strategies/simple.ts b/src/strategies/simple.ts
index a46e2adcb..93904f9a8 100644
--- a/src/strategies/simple.ts
+++ b/src/strategies/simple.ts
@@ -15,11 +15,20 @@
 // Generic
 import {Changelog} from '../updaters/changelog';
 // version.txt support
-import {BaseStrategy, BuildUpdatesOptions} from './base';
+import {BaseStrategy, BuildUpdatesOptions, BaseStrategyOptions} from './base';
 import {Update} from '../update';
 import {DefaultUpdater} from '../updaters/default';
 
+interface SimpleStrategyOptions extends BaseStrategyOptions {
+  versionFile?: string;
+}
+
 export class Simple extends BaseStrategy {
+  readonly versionFile: string;
+  constructor(options: SimpleStrategyOptions) {
+    super(options);
+    this.versionFile = options.versionFile ?? 'version.txt';
+  }
   protected async buildUpdates(
     options: BuildUpdatesOptions
   ): Promise<Update[]> {
@@ -36,7 +45,7 @@ export class Simple extends BaseStrategy {
     });
 
     updates.push({
-      path: this.addPath('version.txt'),
+      path: this.addPath(this.versionFile),
       createIfMissing: false,
       updater: new DefaultUpdater({
         version,
diff --git a/test/factory.ts b/test/factory.ts
index 0e431c19b..313bfc666 100644
--- a/test/factory.ts
+++ b/test/factory.ts
@@ -199,4 +199,13 @@ describe('factory', () => {
       });
     }
   });
+  it('should customize a version-file for Simple', async () => {
+    const strategy = await buildStrategy({
+      github,
+      releaseType: 'simple',
+      versionFile: 'foo/bar',
+    });
+    expect(strategy).instanceof(Simple);
+    expect((strategy as Simple).versionFile).to.eql('foo/bar');
+  });
 });
diff --git a/test/strategies/simple.ts b/test/strategies/simple.ts
index e36332881..75e46a5f8 100644
--- a/test/strategies/simple.ts
+++ b/test/strategies/simple.ts
@@ -98,5 +98,22 @@ describe('Simple', () => {
       assertHasUpdate(updates, 'CHANGELOG.md', Changelog);
       assertHasUpdate(updates, 'version.txt', DefaultUpdater);
     });
+    it('allows configuring the version file', async () => {
+      const strategy = new Simple({
+        targetBranch: 'main',
+        github,
+        component: 'google-cloud-automl',
+        versionFile: 'some-path/VERSION',
+        path: 'packages',
+      });
+      const latestRelease = undefined;
+      const release = await strategy.buildReleasePullRequest(
+        COMMITS,
+        latestRelease
+      );
+      const updates = release!.updates;
+      assertHasUpdate(updates, 'packages/CHANGELOG.md', Changelog);
+      assertHasUpdate(updates, 'packages/some-path/VERSION', DefaultUpdater);
+    });
   });
 });