diff --git a/apps/heft/README.md b/apps/heft/README.md
index 63985a474b5..caacce7c2ab 100644
--- a/apps/heft/README.md
+++ b/apps/heft/README.md
@@ -23,13 +23,13 @@ Special purpose scripts become a headache to maintain, so it's better to replace
 driven by config files. In a large repo, you'll want to minimize duplication of these config files across projects.
 Ultimately, you'll want to define a small set of stereotypical project types
 (["rigs"](https://rushstack.io/pages/heft/rig_packages/)) that you will maintain, then discourage projects from
-overriding the rig configuration. Consistency ensures that any person can easily contribute to any project.
+overriding the rig configuration. Being consistent ensures that any person can easily contribute to any project.
 Heft is a ready-made implementation of all these concepts.
 
 You don’t need a monorepo to use Heft, however. It also works well for small standalone projects. Compared to other
 similar systems, Heft has some unique design goals:
 
-- **Scalable**: Heft interfaces with the [Rush Stack](https://rushstack.io/) family of tools, which are optimized
+- **Scalable**: Heft interfaces with the [Rush Stack](https://rushstack.io/) family of tools, which are tailored
   for large monorepos with many people and projects.  Heft doesn't require Rush, though.
 
 - **Optimized**: Heft tracks fine-grained performance metrics at each step.  Although Heft is still in its
@@ -37,24 +37,24 @@ similar systems, Heft has some unique design goals:
   incremental compilation, symlinking of cache files to reduce copy times, hosting the compiler in a separate
   worker process, and a unified compiler pass for Jest and Webpack.
 
-- **Polished and complete**: Philosophically, Rush Stack aspires to provide a comprehensive solution for typical
-  TypeScript projects.  Unopinionated task abstractions often work against this goal:  It's expensive to optimize
-  and support (and document!) every possible cocktail of tech choices.  The best optimizations and integrations
+- **Complete**: Rush Stack aspires to establish a fully worked out solution for building typical TypeScript
+  projects. Unopinionated task abstractions often work against this goal: It is expensive to optimize and support
+  (and document!) every possible cocktail of tech choices.  The best optimizations and integrations
   make lots of assumptions about how tasks will interact.  Heft is opinionated.  Our aim is to agree on a recommended
   toolkit that works well for a broad range of scenarios, then work together on the deep investments that will
   make that a great experience.
 
+- **Extensible**: Most projects require at least a few specialized tasks such as preprocessors, postprocessors,
+  or loaders.  Heft is composed of plugins using the [tapable](https://www.npmjs.com/package/tapable)
+  hook system (familiar from Webpack).  It's easy to write your own plugins.  Compared to loose architectures
+  such as Grunt or Gulp, Heft ships a predefined arrangement of "stages" that custom tasks hook into.  Having
+  a standardized starting point makes it easier to get technical support for customized rigs.
+
 - **Familiar**: Like Rush, Heft is a regular Node.js application -- developers don't need to install native
   prerequisites such as Python, MSYS2, or the .NET Framework.  Heft's source code is easy to understand and debug
   because it's 100% TypeScript, the same programming language as your web projects.  Developing for native targets
   is still possible, of course.
 
-- **Extensible**: Most projects require at least a few specialized tasks such as preprocessors, postprocessors,
-  or loaders.  Heft is made of plugins that use the [tapable](https://www.npmjs.com/package/tapable)
-  hook system (familiar from Webpack), and it's easy to write your own plugins.  Compared to loose architectures
-  such as Grunt or Gulp, Heft ships a predefined arrangement of "stages" for custom tasks to hook into.  Working
-  from a standardized starting point makes it easier to get technical support for custom rigs.
-
 - **Professional**: The Rush Stack projects are developed by and for engineers who ship major commercial services.
   Each feature is designed, discussed in the open, and thoughtfully code reviewed.  Despite being a free community
   collaboration, this software is developed with the mindset that we'll be depending on it for many years to come.