diff --git a/folium/map.py b/folium/map.py
index d07699320..5dfab8744 100644
--- a/folium/map.py
+++ b/folium/map.py
@@ -8,7 +8,7 @@
 
 from branca.element import Element, Figure, Html, MacroElement
 
-from folium.utilities import camelize, parse_options, validate_location
+from folium.utilities import camelize, parse_options, validate_location, escape_backticks
 
 from jinja2 import Template
 
@@ -362,8 +362,7 @@ def __init__(self, html=None, parse_html=False, max_width='100%',
         if isinstance(html, Element):
             self.html.add_child(html)
         elif isinstance(html, str):
-            # escape backticks because we use those in the JS template
-            html = re.sub(r"(?<!\\)`", r'\`', html)
+            html = escape_backticks(html)
             self.html.add_child(Html(html, script=script))
 
         self.show = show
diff --git a/folium/utilities.py b/folium/utilities.py
index 875ac0154..a8de4d7e1 100644
--- a/folium/utilities.py
+++ b/folium/utilities.py
@@ -5,6 +5,7 @@
 import json
 import math
 import os
+import re
 import struct
 import tempfile
 import uuid
@@ -474,3 +475,8 @@ def parse_options(**kwargs):
     return {camelize(key): value
             for key, value in kwargs.items()
             if value is not None}
+
+
+def escape_backticks(text):
+    """Escape backticks so text can be used in a JS template."""
+    return re.sub(r"(?<!\\)`", r'\`', text)
diff --git a/tests/test_map.py b/tests/test_map.py
index 6df2d5087..760067801 100644
--- a/tests/test_map.py
+++ b/tests/test_map.py
@@ -91,17 +91,16 @@ def test_popup_show():
 
 def test_popup_backticks():
     m = Map()
-    popup = Popup('back`tick').add_to(m)
+    popup = Popup('back`tick`tick').add_to(m)
     rendered = popup._template.render(this=popup, kwargs={})
     expected = """
     var {popup_name} = L.popup({{"maxWidth": "100%"}});
-    var {html_name} = $(`<div id="{html_name}" style="width: 100.0%; height: 100.0%;">back\\`tick</div>`)[0];
+    var {html_name} = $(`<div id="{html_name}" style="width: 100.0%; height: 100.0%;">back\\`tick\\`tick</div>`)[0];
     {popup_name}.setContent({html_name});
     {map_name}.bindPopup({popup_name});
     """.format(popup_name=popup.get_name(),
                html_name=list(popup.html._children.keys())[0],
                map_name=m.get_name())
-    # assert compare_rendered(rendered, expected)
     assert normalize(rendered) == normalize(expected)
 
 
@@ -117,7 +116,6 @@ def test_popup_backticks_already_escaped():
     """.format(popup_name=popup.get_name(),
                html_name=list(popup.html._children.keys())[0],
                map_name=m.get_name())
-    # assert compare_rendered(rendered, expected)
     assert normalize(rendered) == normalize(expected)