diff --git a/pkg/reconciler/buildrun/resources/taskrun.go b/pkg/reconciler/buildrun/resources/taskrun.go
index 9d853a93f..125f2ed2a 100644
--- a/pkg/reconciler/buildrun/resources/taskrun.go
+++ b/pkg/reconciler/buildrun/resources/taskrun.go
@@ -155,6 +155,7 @@ func GenerateTaskSpec(
 		step := v1beta1.Step{
 			Container: corev1.Container{
 				Image:           taskImage,
+				ImagePullPolicy: containerValue.ImagePullPolicy,
 				Name:            containerValue.Name,
 				VolumeMounts:    containerValue.VolumeMounts,
 				Command:         taskCommand,
diff --git a/pkg/reconciler/buildrun/resources/taskrun_test.go b/pkg/reconciler/buildrun/resources/taskrun_test.go
index dda5f62b9..9c393156f 100644
--- a/pkg/reconciler/buildrun/resources/taskrun_test.go
+++ b/pkg/reconciler/buildrun/resources/taskrun_test.go
@@ -62,6 +62,7 @@ var _ = Describe("GenerateTaskrun", func() {
 
 				buildStrategy, err = ctl.LoadBuildStrategyFromBytes([]byte(test.MinimalBuildahBuildStrategy))
 				Expect(err).To(BeNil())
+				buildStrategy.Spec.BuildSteps[0].ImagePullPolicy = "Always"
 
 				expectedCommandOrArg = []string{
 					"bud", "--tag=$(params.shp-output-image)", fmt.Sprintf("--file=$(inputs.params.%s)", "DOCKERFILE"), "$(params.shp-source-context)",
@@ -99,6 +100,10 @@ var _ = Describe("GenerateTaskrun", func() {
 				Expect(got.Steps[1].Container.Image).To(Equal("quay.io/containers/buildah:v1.20.1"))
 			})
 
+			It("should ensure ImagePullPolicy can be set by the build strategy author.", func() {
+				Expect(got.Steps[1].Container.ImagePullPolicy).To(Equal(corev1.PullPolicy("Always")))
+			})
+
 			It("should ensure command replacements happen when needed", func() {
 				Expect(got.Steps[1].Container.Command[0]).To(Equal("/usr/bin/buildah"))
 			})
diff --git a/samples/buildstrategy/buildkit/buildstrategy_buildkit_cr.yaml b/samples/buildstrategy/buildkit/buildstrategy_buildkit_cr.yaml
index fdc1ad955..1abc482ac 100644
--- a/samples/buildstrategy/buildkit/buildstrategy_buildkit_cr.yaml
+++ b/samples/buildstrategy/buildkit/buildstrategy_buildkit_cr.yaml
@@ -26,6 +26,7 @@ spec:
         - /tekton/home
     - name: build-and-push
       image: moby/buildkit:master-rootless
+      imagePullPolicy: Always
       securityContext:
         allowPrivilegeEscalation: true
         runAsUser: 1000
diff --git a/samples/buildstrategy/buildkit/buildstrategy_buildkit_insecure_cr.yaml b/samples/buildstrategy/buildkit/buildstrategy_buildkit_insecure_cr.yaml
index f34c3e2e8..a1f80f685 100644
--- a/samples/buildstrategy/buildkit/buildstrategy_buildkit_insecure_cr.yaml
+++ b/samples/buildstrategy/buildkit/buildstrategy_buildkit_insecure_cr.yaml
@@ -26,6 +26,7 @@ spec:
         - /tekton/home
     - name: build-and-push
       image: moby/buildkit:master-rootless
+      imagePullPolicy: Always
       securityContext:
         allowPrivilegeEscalation: true
         runAsUser: 1000
diff --git a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml
index de59553c8..484f719cb 100644
--- a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml
+++ b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_cr.yaml
@@ -7,6 +7,7 @@ spec:
   buildSteps:
     - name: prepare
       image: docker.io/paketobuildpacks/builder:full
+      imagePullPolicy: Always
       securityContext:
         runAsUser: 0
         capabilities:
@@ -27,6 +28,7 @@ spec:
           memory: 65Mi
     - name: build-and-push
       image: docker.io/paketobuildpacks/builder:full
+      imagePullPolicy: Always
       securityContext:
         runAsUser: 1000
         runAsGroup: 1000
diff --git a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml
index 54972e9f6..8f6d6a9e3 100644
--- a/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml
+++ b/samples/buildstrategy/buildpacks-v3/buildstrategy_buildpacks-v3_namespaced_cr.yaml
@@ -7,6 +7,7 @@ spec:
   buildSteps:
     - name: prepare
       image: docker.io/paketobuildpacks/builder:full
+      imagePullPolicy: Always
       securityContext:
         runAsUser: 0
         capabilities:
@@ -27,6 +28,7 @@ spec:
           memory: 65Mi
     - name: build-and-push
       image: docker.io/paketobuildpacks/builder:full
+      imagePullPolicy: Always
       securityContext:
         runAsUser: 1000
         runAsGroup: 1000
diff --git a/samples/buildstrategy/ko/buildstrategy_ko_cr.yaml b/samples/buildstrategy/ko/buildstrategy_ko_cr.yaml
index b709d426b..e85a4b9f4 100644
--- a/samples/buildstrategy/ko/buildstrategy_ko_cr.yaml
+++ b/samples/buildstrategy/ko/buildstrategy_ko_cr.yaml
@@ -7,6 +7,7 @@ spec:
   buildSteps:
     - name: prepare
       image: golang:1.15
+      imagePullPolicy: Always
       securityContext:
         runAsUser: 0
         capabilities:
diff --git a/samples/buildstrategy/source-to-image/buildstrategy_source-to-image_cr.yaml b/samples/buildstrategy/source-to-image/buildstrategy_source-to-image_cr.yaml
index f9b97cf89..c16a90590 100644
--- a/samples/buildstrategy/source-to-image/buildstrategy_source-to-image_cr.yaml
+++ b/samples/buildstrategy/source-to-image/buildstrategy_source-to-image_cr.yaml
@@ -11,7 +11,8 @@ spec:
         - $(build.builder.image)
         - '--as-dockerfile'
         - /gen-source/Dockerfile.gen
-      image: 'quay.io/openshift-pipeline/s2i:nightly'
+      image: quay.io/openshift-pipeline/s2i:nightly
+      imagePullPolicy: Always
       name: s2i-build-as-dockerfile
       volumeMounts:
         - mountPath: /gen-source