Improve docs on matcher attributes [ci skip] (closes explosion#4063)

website/docs/usage/rule-based-matching.md

@@ -153,8 +153,8 @@ processes.
 
 #### Available token attributes {#adding-patterns-attributes}
 
-The available token pattern keys are uppercase versions of the
-[`Token` attributes](/api/token#attributes). The most relevant ones for
+The available token pattern keys correspond to a number of
+[`Token` attributes](/api/token#attributes). The supported attributes for
 rule-based matching are:
 
 | Attribute | Type |  Description |
@@ -171,6 +171,36 @@ rule-based matching are:
 | `ENT_TYPE` | unicode | The token's entity label. |
 | `_` <Tag variant="new">2.1</Tag> | dict | Properties in [custom extension attributes](/usage/processing-pipelines#custom-components-attributes). |
 
+<Accordion title="Does it matter if the attribute names are uppercase or lowercase?">
+
+No, it shouldn't. spaCy will normalize the names internally and
+`{"LOWER": "text"}` and `{"lower": "text"}` will both produce the same result.
+Using the uppercase version is mostly a convention to make it clear that the
+attributes are "special" and don't exactly map to the token attributes like
+`Token.lower` and `Token.lower_`.
+
+</Accordion>
+
+<Accordion title="Why are not all token attributes supported?">
+
+spaCy can't provide access to all of the attributes because the `Matcher` loops
+over the Cython data, not the Python objects. Inside the matcher, we're dealing
+with a [`TokenC` struct](/api/cython-structs#tokenc) – we don't have an instance
+of [`Token`](/api/token). This means that all of the attributes that refer to
+computed properties can't be accessed.
+
+The uppercase attribute names like `LOWER` or `IS_PUNCT` refer to symbols from
+the
+[`spacy.attrs`](https:/explosion/spaCy/tree/master/spacy/attrs.pyx)
+enum table. They're passed into a function that essentially is a big case/switch
+statement, to figure out which struct field to return. The same attribute
+identifiers are used in [`Doc.to_array`](/api/doc#to_array), and a few other
+places in the code where you need to describe fields like this.
+
+</Accordion>
+
+---
+
 <Infobox title="Tip: Try the interactive matcher explorer">
 
 [![Matcher demo](../images/matcher-demo.jpg)](https://explosion.ai/demos/matcher)