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Marketing

This file countains our shared marketing resources, put marketing copy, logo files, fonts and colour schemes here so everyone can use them.

🧑 Design Principles

These are the guiding principles that unspent.space's incorporate when designed. This also begins to outline the key operational attributes which make unspent.space special.

πŸ“ Location selection for unspent.space/[your city here]

The space should be empty before ocupied or otehrwise significantly unused, neglected or disregarded, and not necessarily highly regarded. It can be in a central location and it could be a space that is looking for a little bit of love. Generally there woudl be one unspent.space per city, though if capacity fills up these can be split and specialised. Eg one space may be more public and corporate work focused and another may be more cypherpunk.

🎁 Privacy

When designed the physical environment for the space and also the logistics for how members interact with the space, privacy should be forefront of mind. For example, where possible, avoid members having to dox themselves. Instead of accepting membership payments via fiat rails online, you can accept bitcoin, cash or trade space for a helpful hand.

🫢 Multisig Bonds

Rather than using surveillance inside the building unspent.space has a multisig bond systen which help build trust between members and inssure the security of the locations.

πŸ€— Free and Open Source Software

Where-ever possible, try to incorporate free and open source software for all activities. For example, rather than paying for booking/reservation software, we use an open source repository for building this. These applications and the infrastructure around them will be detailed in a github repo.

General Tone

  • Friendly
  • Respect for others
  • Quality listening
  • No swearing in public comunications as we want to be family friendly, you never know when a 5 year old is watching.
  • Succinct, no nonsense

Marketing copy details

All marketing and communications shall be done using the followiing details where practical. In every occasion possible where unspent.space is written it is to be written in this form, lower case and true to the URL. This also continues to the specific locations for example unspent.space/melbourne or /melbourne.

Figma design file

Open viewable file with design artifacts: https://www.figma.com/file/Ru5ceAQcfhFGyQegn8YuEh/unspentspace's-team-library?type=design&node-id=0%3A1&mode=design&t=ayyfCzoOIqnt9ay4-1

screenshot of figma library

Colours/colors

  • Logo _uYellow RGB 240 179 62 HEX #f0b33e, _uGrey 114 107 97 #726b61
  • Dark backgrounds _uBlack 21 27 24 #131b23
  • Text _uWhite 229 231 236 #e5e7eb
  • Alternative highlights _uOrange 243 175 86 #f9b33e

Typography

The iconic logo

The icon is presented as either a square with rounded corners or a circle it can go against any background.

  • Logo images and stored here ...
  • Logo colours are _uYellow and _uGrey
  • Logo font Ubuntu
  • A short hand typed logo can be given using an underscore _ and a small u like this "_u" This is like calling a function in code, "calling on you"

Long form logos

The long form logo is comprise of the one of three extentions

  1. unspent.space typed as such in Ubuntu in -uWhilte or in _uBlack
  2. unspent.space/[your city here] typed as such in Helvetica in _uWhilte or in _uBlack. Where practicle the slash is to be bold and _uYellow
  3. City or site specific names that would normally be capitalised are not when in the Long Form Logo. Ie they are only lower case with a slash before it as above. For example /melbourne when prominant or centered in the Ubuntu, but in all other cases capitals are included.

Combined icon and long form

Logo can be combined in forms described

  • Iconic Logo set in top left corner
  • unspent.space, unspent.space/[your city here] or /[your city here] to be centred

General text

  • Ubuntu in _uBLack or _uWhite
  • Centred or left justified
  • Correct capitolisations
  • Typo free, but use english spelling from wherever you are
  • Emojis are cool 😎
  • Titles and paragraphing should duplicate the github markdown

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